Book Blasts go by many names, including Stuff Your Reader, Stuff Your Kindle etc.
It is an event where a lot of eBooks are listed for free for a limited time (1-3 days generally) and the participating authors share the blast in as many venues as possible to ensure maximum exposure for their books.
For readers, this means a lot of new authors to try out for free, some of whom rarely ever discount their books.
We are planning to run Book Blasts in 3 categories: Sci-Fi Romance, LGBTQIA+ Romance, and Neurospicy Romance. We feel these are categories that often get overlooked with other similar opportunities (BookBub Featured Deals, Book Barbarian, Freebooksy, etc.). For example, even though Sci-Fi Romance is a fairly large genre, for most promotion sites or newsletters, the closest option is Paranormal Romance. For readers wanting specifically Sci-Fi Romance, they might have to slog through a lot of Paranormal Romance to find what they are looking for on those options.
We do not have a specific schedule planned at this time as this is a new venture. We are hoping to get at least 1 Book Blast in each category done per year, but more would be wonderful.